#16 Overview of Marketing

This will be a recap of all the information mentioned about marketing in the previous posts.  Before Marketing you must first know who your target market is. In knowing your target market you can now tailor your marketing techniques to reach them.  A well thought out marketing plan can increase your customer base by greatly, I recommend you sit with your staff and brainstorm techniques. Traditional and contemporary techniques are still both effective and one shouldn't be done without the other.  An important point to note is,  be prepared to handle the influx of new customers and the demands.  Having a large influx of customers and the inability to serve them can cause dissatisfied customers and cause negative reviews. According to Lee Resource For every customer complaint there are 26 other unhappy customers who have remained silent. A dissatisfied customer will tell between 9-15 people about their experience. Around 13% of dissatisfied customers tell more than 20 people. – White House Office of Consumer Affairs. 

This brings us to the end of Marketing please stay tuned where I talk about running your business from home.