#15 Internet Marketing
Internet Marketing is the use of the world wide web to advertise products and services. This can take many forms but I will keep the techniques limited to Trinidad and Tobago. The following are internet marking techniques in relation to Trinidad and Tobago:
- Social Media
- This is a very powerful tool for any retail business seeking to attract customer. The creation of a Facebook page is almost mandatory for the use of paid Facebook advertisements. Facebook has a thorough breakdown of demographics that can make your advertisements reach your targets immediately.
- Mass Emails
- The most difficult part is accumulating these emails of interested persons. I personally recommend while doing cold calls you take the email address of interested persons. The next concern is not to email them too regularly to cause them to lose interest.
- Website creation
- The creation of comprehensive website that clearly describes your products and services in a creative ways can and will go a long way.
- Search engine optimization
- This increases visitors to you website and can be very profitable. See here for further information.
- Pay per click advertising
- Signing up with google allows them to place ads on your website and each time someone clicks an ad you get paid.
This brings us to the end of Internet Marketing. Stayed tuned for some marketing tips to remember.
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